The Kimberly-Clark Digital Innovation Lab (D'Lab) is happy to announce its annual K-Challenge program, an open invitation to entrepreneurs, technology startups and makers to bring innovation to the consumer goods category. This annual challenge, now in its fourth year, invites the best start-ups, entrepreneurs and makers from around the globe to help create consumer-driven technology solutions for its well-known global brands such as Kleenex, Huggies, Depend and Kotex. Select startup companies and makers will collaborate with the D’Lab to create competitive advantages in the marketplace, combining the speed and technology of and entrepreneur with the market knowledge, distribution and global scale of Kimberly-Clark brands.
Submissions will be considered for all events, yet applicants may mark their preferred locations, if any, in the Submission form. Select startups will be considered for global cooperation, regardless of the event location.
The K-Challenge will grant selected startups an opportunity to pilot their solution with one of Kimberly-Clark’s global brands and receive mentoring, market data, distribution and marketing support.
The D’Lab is looking for inspiring technological innovations (products, services or experiences) in the areas of:
The Digital Innovation Lab (D’Lab) is Kimberly-Clark’s answer to the unprecedented pace of consumer change driven by disruptive technologies. The D’Lab is an open-source innovation model focused on working with entrepreneurs and technology startups to bring disruptive technologies to K-C global businesses. The goal is to drive competitive advantage in the marketplace while winning the hearts and minds of our consumers. The D’Lab engages with startups, technology partners and the academic community in innovation hotbeds around the globe and matches their unique skills and capabilities to the most appropriate K-C brands globally. The D’Lab sponsors pilot programs with startups and works to create joint paths to success for our brands and our technology partners. The D’Lab is a reflection of K-C’s heritage as a company built on innovation and our commitment to bring new ideas that add value to our consumers, customers and company.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest K-C news and to learn more about the Company’s 143-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.