K-CHALLENGE PROGRAM

The Kimberly-Clark Digital Innovation Lab (D’Lab) is happy to announce its annual K-Challenge program, an open invitation to entrepreneurs and technology startups to bring innovation to the consumer goods category. This annual challenge, now in its third year, invites the best startup companies and entrepreneurs from around the globe to help identify potential “Tech for Life” solutions for the company and its well-known global brands such as Kleenex, Huggies, Depend and Kotex. Select startup companies will collaborate with the D’Lab to create competitive advantages in the marketplace, combining the speed and technology of the startup with the market knowledge, distribution and global scale of Kimberly-Clark brands.

K-CHALLENGE EVENTS

Selected K-Challenge finalists will be invited to pitch their solution in front of Kimberly-Clark’s management in one or more events:
  • October 21st, Neenah, WI, USA - Focused on data & predictive analytics solutions
  • December 3rd, London, UK
  • January 5th 2016, Las Vegas, NV, USA

Submissions will be considered for all events, yet applicants may mark their preferred locations, if any, in the Submission form. Select startups will be considered for global cooperation, regardless of the event location.

The K-Challenge will grant selected startups an opportunity to pilot their solution with one of Kimberly-Clark’s global brands and receive mentoring, market data, distribution and marketing support.

WHAT ARE WE LOOKING FOR

The D’Lab is looking for inspiring technological innovations (products, services or experiences) in the areas of:

  • E-COMMERCE & M-COMMERCE

    LOCATION-BASED TECHNOLOGIES

  • LOCATION TECHNOLOGIES

    OMNI-CHANNEL COMMERCE EXPERIENCES

  • OMNI-CHANNEL EXPERIENCES

    DATA & PREDICTIVE ANALYTICS

  • PREDICTIVE ANALYTICS

    CONTENT & MEDIA EXPERIENCES

  • CONTENT/MEDIA

    INTERNET-OF-THINGS/
    WEARABLES/CONNECTED DEVICES

APPLYING STARTUPS SHOULD

  • Have a working product/service
  • Have secured funding or be self-funded (at seed level or above)
  • Be ready to do business internationally (in terms of staffing, technology, legal requirements etc.)

KEY DATES

  • Submission period starts August 28, 2015.
  • Submission period ends October 10, 2015 11:59 PM GMT

THE DIGITAL INNOVATION LAB

The Digital Innovation Lab (D’Lab) is Kimberly-Clark’s answer to the unprecedented pace of consumer change driven by disruptive technologies. The D’Lab is an open-source innovation model focused on working with entrepreneurs and technology startups to bring disruptive technologies to K-C global brands. The goal is to drive competitive advantage in the marketplace while winning the hearts and minds of our consumers. The D’Lab engages with startups, technology partners and the academic community in innovation hotbeds around the globe and matches their unique skills and capabilities to the most appropriate K-C brands globally. The D’Lab sponsors pilot programs with startups and works to create joint paths to success for our brands and our technology partners. The D’Lab is a reflection of K-C’s heritage as a company built on innovation and our commitment to bring new ideas that add value to our consumers, customers and company.


ABOUT KIMBERLY-CLARK

Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C’s brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest K-C news and to learn more about the Company’s 143-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.